Data-driven insights about notable moments and conversations from Twitter, Inc., plus tips and tricks to help you get the most out of Twitter data.

San Francisco
Joined June 2013
Get in on your Tweet's performance, and uncover trends and insights to help you get more out of Twitter with measurement tools from our developer community. PhD in Math not required. Explore Twitter Toolbox now: developer.twitter.com/en/com…
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There was a lot to like this year on Twitter - literally. These were the most Liked Tweets of 2021 from around the world.
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ARMY propelled @BTS_twt into several of the top spots for Most Retweeted Tweets this year - and also came together to send a powerful message to #StopAsianHate.
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Movies came back in full force, much like the superheroes that dominated the most discussed films of 2021.
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A little competition never hurt -- at least when it comes to getting people to Tweet about TV. The most Tweeted shows of 2021 include reality TV competition favorites Big Brother Brasil and A Fazenda 13, in addition to K-drama Squid Game.
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Speaking of competition, the Tokyo Summer Olympics won gold as the most-discussed sports match/event worldwide.
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Vibe check? 😂 was finally dethroned as the top emoji worldwide, with 😭 taking its place. We're also keeping an eye on 👀, which is making its debut in the top 10 this year.
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When people need to talk to brands, Twitter is their first stop. @Sprinklr identified some of the most responsive brands on Twitter: @AppleSupport @AmazonHelp @UPSHelp @AlaskaAir
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People come back to brands who serve them well on Twitter.
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You can count on the best in customer care on Twitter to be there when you need them.
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Great customer care leads to customer loyalty. Learn more insights @Sprinklr uncovered in our latest report partners.twitter.com/en/part…
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Let’s talk small. According to @SproutSocial, there were over 1.9M Tweets about small businesses from Sept 1st thru Nov 29th.
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Local love. These are the most popular hashtags driving the conversation on Twitter:
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The small business conversation reaches a huge audience with over 23 billion impressions. Be a good neighbor and shop small this season. 💙
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No stadium? No problem. With no fans in seats, Twitter became the neighborhood sports bar where fans shared their feelings of excitement, disappointment, and in some cases, 😲 reactions.
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In a year of so much change, it's nice to see a few things remain constant.... like BTS dominating the most-Tweeted musicians list 🎶 1️⃣@BTS_twt 2️⃣@KanyeWest 3️⃣@Beyonce 4️⃣@Rihanna 5️⃣@justinbieber 6️⃣@iamcardib 7️⃣@BLACKPINK 8️⃣@Drake 9️⃣@ArianaGrande 🔟@taylorswift13
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