Cycles every ~2months Late April/early May Late June/early July Late Aug/early September Late Nov/early December ❔ 2/x

Longer weekend 🇺🇸 We've seen the same on July 4th (Independence Day) September 5th (Labor Day) 3/x

Anecdotal data of shopping incentives: Usually Thursday is quite chill But then things to start ramp up, especially with online shopping. 4/x

Now moving to the Holiday itself. It's a gathering moment. Word of mouth can be powerful during those times. Hate on NFTs is still a thing for normies, thus the topic can come up. 5/x

How ENS can pique people's interest. Technically every ENS is an NFT but not every NFT is an ENS. Yet not many people care about those semantics, especially outside of this space. 6/x

The word 'NFT' carries a strong negative cultural baggage now and in some form can have an implied meaning of hate and mockery. ENS (.eth), at first, is just like domains. NFTs don't have to be even mentioned and organically it's not even mentioned. 7/x

Usually after domains it can be explained as naming your wallet for an ease of use, an identity, a brand, etc. 8/x

Let's move on to other aspects that create a perfect setup for #ensgiving too. It's more likely to feel like a slow burn but then everything comes together. Starting with holders of bluechip NFT collections (Cryptopunks, etc) acquiring their marching digits. 9/x

There's only 1 digit but many collections so now those holders can be in a competition with each other. For example, Punk #8348 bought their digit. What are holders #8348 of BAYC, Azuki and others are gonna do now? good luck to them getting their matching digit now. 10/x

Moving on to the biggest event in crypto space that's gonna be taking place in a week - The Merge. Yeild is gonna be looking really juicy, stakers are gonna be basically getting dividends but in Ethereum. 11/x